| Title | Joy of Sponsoring |
| Agency | OgilvyOne Worldwide London |
| Campaign | Unforgettable Moments |
| Advertiser | ActionAid International |
| Brand | ActionAid International |
| Posted | January 2011 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | And don’t forget to get involved |
| Philosophy | The idea was to show the joy that child sponsorship brings to the giver, receiver and their community. "This campaign draws on familiar universal experiences – often ‘little’ things that everyone can relate to: the feeling rain for the first time; kicking a proper football; getting an opportunity to go to school.""We wanted to capture kids experiencing these unforgettable moments for the first time. The campaign focuses on the optimism of the kids rather than just the material condition of their lives – and shows the positive and very real change you can bring about through sponsorship." |
| Media Type | Television |
| Director | Ellen Kuras |
| Art Director | Matt Williams |
| Copywriter | James Sexton |
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