Tarjeta Naranja - "Candies"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

6257

Title	Candies
Agency	BBDO Argentina
Campaign	Candies
Advertiser	Tarjeta Naranja
Brand	Tarjeta Naranja
Date of First Broadcast/Publication	2015 / 7
Business Sector	Credit Cards
Story	Tarjeta Naranja is the #1 credit card company in Argentina (above VISA and Mastercard). Their philosophy and business vision is quite particular, they put human relationship above everything, refer to their clients as "friends" and define themselves as "politically incorrect". Many years ago they decided to give candies to their customers in their offices around the country, and now they became the biggest buyer of candies in the country with 46 millions of candies a year. That fact took BBDO Argentina to make this branded content film that will be shown in cinemas and online this week. We also developed an online game and it will be on an App in a few days. It's the story of a very special character in Tarjeta Naranja: the "candy account manager". It took more than 8 months to develop the script, the characters and have the final video.
Media Type	Branded Content
Length	477 seconds
More Information	www.tarjetanaranja.com
Executive Creative Director	Ramiro Rodriguez Cohen
Executive Creative Director	Rodrigo Grau
Creative Director	Gabriel Huici
Art Director	Bruno Barbosa
Copywriter	Patricio Kodalle
Copywriter	Andrés Aguilar
Production Company	Post Reino Buenos Aires