| Title | Nice Poem |
| Agency | Ogilvy South Africa |
| Campaign | Dummies |
| Advertiser | Exclusive Books |
| Brand | Dummies |
| Posted | January 2011 |
| Business Sector | Newspapers, Magazines, Books |
| Philosophy | <!--StartFragment-->Adding to Exclusive Books’ campaign for the Dummies Range, this viral email clip speaks directly to the target market by being emailed from friend to friend like a chain mail message, giving an important tip on emailing in an entertaining way. <!--EndFragment--> |
| Media Type | Television |
| Creative Director | Bridget Johnson |
| Executive Creative Director | Fran Luckin |
| Account Director | Caree Ferrari |
| Agency Producer | Tsakane Mogale |
| Production Company | jumP |
| Director | Michael Middleton |
| Creative Group Head | Marion Bryan |
| Copywriter | David Krueger |
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