| Title | Lonesome Man |
| Agency | J. Walter Thompson Dubai |
| Campaign | Lean on me |
| Advertiser | Kinokuniya Bookstores |
| Brand | Kinokuniya Bookstore |
| Posted | March 2017 |
| Business Sector | Drugstores, Specialty Stores |
| Story | In today’s world, books are often ignored. Which is a shame because books are a great source of learning and diversion, and also play the role of a support system for many individuals. One could go as far as to say that books hold the key to bringing equilibrium in our lives. The esoteric nature of this design begs for introspection and critical thinking. Explaining it further would be a self-defeating exercise. Book World by Kinokuniya is home to the largest book collection in the UAE. |
| Media Type | |
| Strategy Director | Prabhakar Iyer |
| Art Director | Gautam Wadher |
| Executive Creative Director | Marco Bezerra |
| Creative Director | Akhilesh Bagri |
| Copywriter | Akhilesh Bagri |
| Agency Producer | Aly Seifelnasr |
| Creative Director | Guatam Wadher |
| Production Company | Tall + Short |
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