Title | JBL Quantum Guide Play (Film) |
Agency | BLKJ Havas |
Campaign | JBL Quantum Guide Play |
Advertiser | Harman International |
Brand | JBL |
Date of First Broadcast/Publication | 2023 |
Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
Story | First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment. |
Media Type | Case Study |
Length | |
Account Director | Boon Ng |
Production Manager | K Cheng |
General Manager | Fiona Huang |
Executive Creative Director | Guilherme Machado |
Senior Art Director | Sunny Chuang |
Account Manager | Vera Costan |
Technical Developer | David Barkan |
Senior Editor | Adzreen Ismail |
Digital Agency | Bolha Comunicação |
Technology Development | João Frescurato |
Technology Development | Nagib Nassif Filho |
Technology Development | Adriana Rocha |
Creative Partner | Joji Jacob |
Creative Partner | Khalid Osman |
Creative Partner | Lester Lee |
Chief Executive Officer (CEO) | Rowena Bhagchandani |