| Title | Dance |
| Agency | Prime Weber Shandwick |
| Campaign | Branded Experiments - Carlsberg |
| Advertiser | Carlsberg Group |
| Brand | Carlsberg |
| Date of First Broadcast/Publication | 2010 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Story | A man's dancing style can be one of his greatest attention-grabbing assets, or his downfall. Four dance moves, the side step, the loosey goosey, the beat step and the running man are tested using an eye-tracking device with the running man leading the way to get results. |
| Philosophy | The campaign is squarely aimed at young men who 'want to know how to be popular at parties'. The campaign asks and answers these questions in a slick production that is based around a series of four entertaining TV vignettes. Each covers a different aspect of partying and projects the results of on-the-spot research into such essential pieces of partygoer knowledge as: how to look good, what is the best style of dancing if you want to make an impression with girls, awareness of what your body language is saying, and how to become good at flirting. |
| Media Type | Web Film |
| Executive Creative Director | Tom Beckman |
| Concept | Markus Larsson |
| Concept | Richard Caspar |
| Director | Henning Mark |
| Director of Photography (DOP) | Christian Haag |
| Executive Producer | David Sundin |
| Executive Producer | Jessica Thorelius |
| Account Manager | Sofia Myrevik |
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