Equal.Brussels - "Join the FAM"

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgium

1519

This ad is part of the ACT Responsible Collection

Brand: Equal.Brussels
Country: Belgium

Advertiser: Equal.Brussels

Title	Join the FAM
Agency	Air, Partner of McCann
Campaign	Join the FAM
Advertiser	Equal.Brussels
Brand	Equal.Brussels
Date of First Broadcast/Publication	2022 / 11
Business Sector	Charities, Foundations, Volunteers
Tagline	Join the FAM
Philosophy	In Brussels, 9 out of 10 women have been harassed at some point. To create a change, Air and Equal.Brussels launches The FAM (family). But unlike a regular family related by blood, The FAM is related by the willingness to step up when witnessing harassment. Our launch video shows that juste like other families, there’s a set of rules to follow. In addition to our 360 campaign “Join the FAM”. We’ve also launches the initiative “Doorbells of Brussels”. This initiative aims to give power to every people in Brussels. With more than 150.000 stickers sent trough direct mailing to mailboxes. Everyone can now show off that they’re part of the fam and repurpose their very own doorbell into help buttons. And together create the biggest network of Anti-Harassment alarms. This campaign is supported by many politicians and has been related in local media.
Media Type	Integrated Media/360 Activation
Length	68 seconds
Creative Direction	Air Creative Council
Creative Team	Arnaud Bailly
Creative Team	Edouard Coune
Creative Team	Anouk Lemm
Creative Team	Maxime Dereeper
Creative Team	Marie Paris
Creative Team	Marc Richard Vander Heyden
Strategist	Michelle Defooz
Designer	Aurélie Prestigiacomo
Designer	Chantal Gillet
Motion Designer	Boris Delire
Account Manager	Laurie Parres-Albert
Account Executive	Anastasia Bousson
Agency TV Producer	Bérengère Lurquin
Production Company	Tornade production
Director	Pablo Crutzen
Director	Benoît Do Quang
Director	Dozen
Director of Production	Nina De Taeye
VFX Artist	Julien Mercier
Sound Designer	Diego Wunsh