| Title | Going West |
| Agency | Colenso BBDO Auckland |
| Campaign | Going West |
| Advertiser | New Zealand Book Council |
| Brand | New Zealand Book Council |
| Posted | December 2009 |
| Business Sector | Culture, Leisure & Sport |
| Tagline | Where Books Come To Life |
| Media Type | Web Film |
| Length | |
| Production Company | Anderson M Studio |
| Executive Creative Director | Nick Worthington |
| Art Director | Nick Worthington |
| Copywriter | Nick Worthington |
| Copywriter | Anne Boothroyd |
| Copywriter | Len Cheeseman |
| Advertising Manager | Noel Murphy |
| Account Supervisor | Michael Redwood |
| Account Supervisor | Angela Watson |
| Director | Martin Andersen |
| Producer | Martin Andersen |
| Editor | Martin Andersen |
| Director | Line Andersen |
| Animation | Line Andersen |
| Art Director | Anne Boothroyd |
| Art Director | Len Cheeseman |