Title | Sweating is Glory |
Agency | Isla |
Campaign | Sweating is Glory |
Advertiser | PepsiCo Inc. |
Brand | Gatorade |
Date of First Broadcast/Publication | 2023 / 3 |
Business Sector | Soft Drinks, Tonics |
Philosophy | Under the concept “Sweating is glory”, the campaign tells the brand’s historical functional credentials, showing perspiration like never before. Sweating is both gratifying and therapeutic. It’s the result of effort. That’s why keeping yourself hydrated is key; not just for those who are professional athletes, but also for those who work out. And who better to celebrate sweating than Gatorade, a brand born from the study of perspiration. Created by the agency Isla and produced by Stink São Paulo, ‘Sweating in Glory’ was directed by ®️Jones, the multi-award winning director and recipient of a Cannes Grand Prix in Film. Julian Tachella and Celeste Dalairac, the advertising agency’s Group CDs, said: “This is our first project at Isla and we are happy it is a regional campaign for such an iconic brand as Gatorade as well as working with their amazing team.” “Being able to count on Gatorade’s functionality through the rawness of sweat; we thought it was the simplest and freshest way of evoking that feeling which unites all of us who exercise: sweating is glory.” added Rodrigo Greco and Mariano Gamba, the agency’s DGCs. Gonzalo Chigó, Marketing Director for Gatorade Latin America, and Álvaro Ascenzo, Regional Marketing Manager for the brand, said: “At Gatorade we believe there’s always room for improvement. No matter what sport you practice or what your goals are, those who reach their sporting goals are the ones who work hard and stay properly hydrated to perform better every time.” The campaign has over 30 pieces of content that will be released in Mexico, Brazil, Argentina, Colombia and other countries in the region. |
Media Type | Branded Content |
Length | |
Market | Mexico, Argentina, Colombia |
Chief Creative Officer | Ariel Serkin |
Chief Creative Officer | Rodrigo Grau |
Chief Strategy Officer | Mariano Serkin |
Head Of Planning | Romina Celone |
Managing Director & Head of Media | Victoria Clucellas |
Executive Creative Director | Mariano Gamba |
Executive Creative Director | Rodrigo Greco |
Regional Group Creative Director | Celeste Dalairac |
Regional Group Creative Director | Julian Tachella |
Grouper PM | Karen Cortés |
Head of Art | Alejandro Stea |
Head of Production | Coqui Gimenez Uriburu |
Production Company | Stink Films |
Director | Ricardo Jones |
Director of Photography (DOP) | Giordano Maestrelli |
2nd Unit Director | Natan Neves |
Director of Photography 2º Unit | Kairo Marcel Lenz |
Art Director | Ana Henriques |
Assistant Director | Marina Hecker |
Wardrobe / Stylist | Isadora Bertolucci |
Hair and Makeup | Luana Ramos Zinn |
Cast Producer | Amanda Michelini |
Product retoucher | Jorge da Costa Rodrigues |
Production Director | Daniel Lombardi |
Executive Director | Renata Dumont |
Executive Producer | Carolina Junqueira |
Executive Producer | Nathan Marino |
Executive Producer | Camila Martinez |
Executive Producer | Ana Gazal |
Executive Producer | Marcela Amstalden |
Production Coordinator | Paula Macedo |
Production Coordinator | Rafael Rocha |
Production Coordinator | Mariana Kerche |
Production Coordinator | Amanda Grell. |
Production Coordinator | Melina Matuoca |
Post Production Coordinator | Roberta Bruzadin |
Post Production Coordinator | Regina Mimi |
Post Production Coordinator | Igor Luiz |
Editor | Maria Machado |
Editor | Bruno Alves |
Finished Artist | Camila Doimo |
Post Production | Clan VFX |
Colorist | Osmar Jr. |
Sound Design Company | Satelite Audio |
Service Team | Fernanda Costa |
Service Team | Renata Schincariol |
Service Team | Daniel Chasin |
Finishing Assistant | Alexandre Avicena |
Production Coordinator | Camila Guedes |
Production Coordinator | Letícia Oliveira |
Production Coordinator | Bea Vieira |
Production Coordinator | Mariana Tardelli |
Production Coordinator | João Piccoli |
Voice Talent | Jorge Fernandez |
Soundtrack Production | Papamusic |
Still Photography | Los Vocalinos |
Advertising Manager | Martín Watson |
Advertising Manager | Gonzalo Chigó |
Advertising Manager | Alvaro Ascenzo |
Advertising Manager | Gonzalo Lemos |