| Story | In a time of pervasive negativity, Sanlam’s evocative new TVC and through-the-line campaign collages together a symphony of incredible innovations and precious human moments to remind us to see the good. To choose to see the opportunity. Created by The King James Group, the advert edits together found footage of political speeches, talk shows, Ted Talks, news clips and more, to voice the nostalgic ‘Whole New World’ track we all know and love. We flash through a series of life-changing moments, featuring iconic faces like Nigerian novelist Chimamanda Ngozi Adichie; futurist Stafford Masie; poet Koleka Putuma; theoretical physicist and Mars One Project finalist Dr Adriana Marais; ballet dancer Mthuthuzeli November; inventor Kiara Nirghin; and South African rapper, Rouge. We see a baby smile after receiving a cochlear implant in Johannesburg. We see Tilly Lockey flex her incredible robotic arms. We dive into the ocean to witness the world’s first sea-grown crops. We fly through solar wind farms, celebrate love at a Pride festival and relive that supersonic Stratos freefall. |