Title | Happy Box |
Agency | Leo Burnett |
Campaign | Happy Box |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2011 / 7 |
Business Sector | Food |
Philosophy | The TV advertisement, known as ‘Happy Box’ features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial – a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in. |
Media Type | Television & Cinema |
Music, Radio and Sound Design | Wave Studios |
Production Company | Moxie Pictures LDN |
Production Company | MPC LDN |
Director | Neil Gorringe |
Account Planner | Ben Fox |
Other | OMD |
Account Planner | Matthew Watts |
Creative Director | Tony Malcom/Guy Moore |
Art Director | Trevor Webb/Sarah Clift |
Copywriter | Trevor Webb/Sarah Clift |
Executive Creative Director | Mark Tutssel |
Editor | James Rosen |