Title | First Timers |
Agency | adam&eveDDB |
Campaign | First Timers |
Advertiser | Unilever |
Brand | Marmite |
Date of First Broadcast/Publication | 2023 / 9 |
Business Sector | Spreadable Fats |
Story | The film features two puppets who try out putting Marmite on a slice of toast for the first time, they are invited to “stroke that” “push that” and “lick that” via a series of suggestive scenarios. |
Problem | Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. |
Media Type | Television |
Length | |
Audio Post | 750mph |
Group Executive Creative Director | Ben Tollett |
Chief Creative Officer | Richard Brim |
Creative Director | Colin Booth |
Creative Director | Ben Stilitz |
Project Manager | Linda-Aileen Macfarlane |
Managing Partner | Tom White |
Account Director | Max Sullivan |
Account Director | Carrie Pollock |
Account Manager | Lydia Barber |
Business Affairs | Layla Husted |
Business Affairs | Jamie Hirst |
Business Affairs | Martin Eels |
Design | King Henry |
Head of Design | Paul Knowles |
Media Agency | MindShare |
Business Director | Tess Domenet |
Account Manager | Anna Mason |
Account Executive | Megan Wieland |
PR Agency | W Communications |
Campaign Director | Grace Jackson |
Associate Creative Director | John Wilkinson |
Account Director | Paige Hartley |
Account Director | Cameron Webb |
Account Manager | Ella Bull |
Production Company | Smuggler |
Executive Producer | Fergus Brown |
Producer | Amelia Hanbury |
Director | Guy Shelmerdine |
Director of Photography (DOP) | Jan Cabalka |
Editing Company | Shift Post |
Editor | Saam Hodivala |
Post Production | Absolute Post |
Production Assistant | Megan Shaw |
Special Effects / VFX | Kieran Baxter |
Lead Artist | Kieran Baxter |
Colorist | Dave Ludlam |
Music Agency | Big Sync Music |
Sound Design Company | Sam Ashwell |
Mix | Sam Ashwell |
Integrated Producer | Brittany Littlewood |
Account Planner | Liora Ingram |
Account Director | Natasha Irwin |
Account Director | Ismaila Bojang |
Strategy Director | Alexandria Oliver |
Director | Jess O’Donohoe |
Post Production | Kirsty Ratcliffe |
Music Supervision | Alicia Leinot |
Sound Producer | Olivia Ray |