Title | #4AMStories |
Agency | AMV BBDO |
Campaign | #4AMStories |
Advertiser | Mars, Inc. |
Brand | Sheba |
Date of First Broadcast/Publication | 2020 / 11 |
Business Sector | Pet Food, Pet Care Products & Services |
Story | To kick-off National Cat Day, SHEBA launched their #4AMStories campaign in solidarity with cat owners everywhere who know what it’s like to get woken up in the early morning hours by their feline friends. All cat parents have to cope with that 4AM feline alarm clock at some point, but what they might not know is that cats are crepuscular creatures and are more active in the evening and nighttime hours. It’s their instinctual urge to wake their owners up by hunting, playing and feeding in the middle of the night. All they really need is some SHEBA to satisfy those nocturnal cravings. SHEBA wants to connect with cat owners in this moment of need and provide them with The SHEBA Presents the 4am Stories Podcast, which is hosted by Spotify, to help owners drift gently back to sleep thanks to a story performed by Doctor Dillon, AKA folk musician Steve Dan Mills. The brand is running ads at 4 a.m. on Instagram and Facebook that encourage cat owners to share their own #4AMStories for a chance to win free SHEBA. The campaign will be supported by featured content on SHEBA.com, organic and paid social content from the brand’s Instagram channel, custom content from cat influencers, a BuzzFeed homepage takeover and SHEBA-branded Instagram GIFs. |
Media Type | Television |
Length | |
Sound | 750mph |
Chief Creative Officer | Alex Grieve |
Executive Creative Director | Nadja Lossgott |
Executive Creative Director | Nicholas Hulley |
Creative Director | Jay Phillips |
Creative Director | Neil Clarke |
Creative Team | Cesar Herszkowicz |
Creative Team | Marcos Almirante |
Creative Team | Zak Loney |
Account Manager | Matt Henry |
Account Manager | Ella Fanshawe |
Account Manager | Alice Kassapian |
Strategy Team | Emily Brydon |
Strategy Team | Phoebe Fielding |
Strategy Team | Brian Williamson |
Agency Producer | Darapen Vongsa-Nga |
Production Company | Friends Electric |
Director | Ewan Jones Morris |
Production Company Producer | Giles Edward-N |
EP | Barney Richard |
Concept | Ricardo Bessa |
Storyboards | Ricardo Bessa |
Animation/3D | Bradley Franklin |
Animation/3D | Rosalvo Melo |
Animation/3D | Alixe Labato |
Animation/3D | Tom Crate |
Animation/3D | Theo Tagholm |
CG Lead | Dean Robinson |
CG Artists | Joe Trimby |
CG Artists | Jordan Dunstall |
CG Artists | Ed Sherwood |
CG Artists | Nikolai Maderthoner |
CG Artists | Tom Di Stasio |
CG Artists | Julie Cruette |
CG Artists | Luis Cancio Villalonga |
Director of Photography (DOP) | Jed Darlington-Roberts |
Sound Recordist | Adam Davies |
Editor | Holly Winship |
Colorization | ETC |
Colorist | Luke Morrison |
Audio Post Production | Sam Studio |
Audio Post Production | Jake Ashwell |
Audio Post Production | Sam Ashwell |