Title | The New Volvo XC40 With Care By Volvo |
Agency | Forsman & Bodenfors Göteborg |
Campaign | The New Volvo XC40 With Care By Volvo |
Advertiser | Volvo |
Brand | Volvo XC40 |
Date of First Broadcast/Publication | 2018 / 1 |
Business Sector | Cars |
Tagline | By not owning things you are not owned by things |
Story | The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free. To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things. |
Story (original language) | The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things. |
Media Type | Television |
Length | |
Soundtrack | My favorite things |
Production Company | Anonymous Content |
Sound Design Company | 750mph |
Creative Strategy | Bjarne Darwall |
Agency Producer | Mats Wolgers |
Producer | Aris McGarry |
Executive Producer | Eric Stern |
Director of Photography (DOP) | Max Goldman |
Director | Johnny Green |
Post Production | CHIMNEY Gothenburg |
Grade | Oskar Larsson |
Editor | Thomas Grove Carter |
Sound Designer | Sam Ashwell |
Music Composer | Richard Rodgers |
Music Composer | Oscar Hammerstein |
Account Executive | Jenni Fuleki |
Account Supervisor | Lena Olander |
Account Supervisor | Alison Arnold |
Art Director | Andreas Malm |
Art Director | Karl Risenfors |
Copywriter | Gustav Johansson |