| Title | Motivation |
| Agency | Elixir Reklambyrå AB |
| Campaign | Motivation |
| Advertiser | Pharmacia & Upjohn |
| Brand | Pharmacia & Upjohn |
| Posted | March 2000 |
| Product | Edronax |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Media Type | Magazine |
| Creative Director | Mats Hansson |
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