| Title | Gap Map |
| Agency | Jung von Matt / Spree |
| Campaign | Gap map |
| Advertiser | Tengelmann |
| Brand | OBI |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Department Stores, Supermarkets |
| Story | Real cracks in walls were cunningly transformed into maps showing the way to the nearest Obi home improvements store. The clever idea enabled these localized messages to spread much further. Even into the pages of this book. |
| Media Type | Ambient |
| Length | |
| Executive Creative Director | Till Eckel |
| Creative Director | Christian Woelky |
| Creative Director | Stefan Amtmann |
| Copywriter | Stefan Amtmann |
| Account Manager | Nadine Falk |
| Copywriter | Christian Woelky |
More Work
SEE ALLFake Self-Help Books Against Age Poverty
- BRAND:
- Deutscher Sparkassen - und Giroverband
- AGENCY:
- Jung von Matt AG
Toughest Test
- BRAND:
- MINI
- AGENCY:
- Jung von Matt / Fleet
For Seasons Composed by Climate Data
- BRAND:
- NDR Elbphilharmonie Orchester
- AGENCY:
- Jung von Matt / Fleet
No Jobs for C*cks
- BRAND:
- OhYouWomen
- AGENCY:
- Jung von Matt/Alster
Kwittfluencer
- BRAND:
- kwitt
- AGENCY:
- Jung von Matt AG
No jobs for cocks (uncensored)
- BRAND:
- Oh You Women
- AGENCY:
- Jung von Matt / Spree
Transformation of a Landmark
- BRAND:
- BMW
- AGENCY:
- Jung von Matt / Spree
Mount Kim
- BRAND:
- Reporters Ohne Grenzen
- AGENCY:
- Jung von Matt / Spree