| Title | A Newspaper is as Important as the People Who Work for it |
| Title (original language) | Um Jornal É Tão Importante Quanto As Pessoas Que Trabalham Nele |
| Agency | Talent Marcel |
| Campaign | A Newspaper is as Important as the People Who Work for it |
| Advertiser | Grupo Estado |
| Brand | O Estado de S.Paulo |
| Posted | July 2005 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Newspaper |
| Market | Brazil |
| Creative Director | João Livi |
| Art Director | Fabio Astolpho |
| Copywriter | Marcello Droopy |
| Photographer | marcelo ribeiro |
| Agency Producer | José Carlos Araújo |
| Agency Producer | Celso Costa |
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