Title | The Camping Trip SOS |
Agency | Leo Burnett |
Campaign | 40th Anniversary in the UK |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2014 / 8 |
Business Sector | Restaurants & Fast Food |
Philosophy | As the restaurant chain celebrates 40 years in the UK, the campaign sets to remind people that McDonald’s has been there in the background of many moments all through their life. The campaign looks back at some of these moments, choosing those that are timeless, which we can all relate to and reminisce about, regardless of age. Moments that are charming, funny, touching or poignant. Moments that are happy and moments that are sad. Moments that are big - such as passing your driving test or having your first child. Moments that are smaller and every day - like having a natter with friends. |
Media Type | Television |
Length | |
Post Production | MPC LDN |
Production Company | Rattling Stick |
Advertising Manager | Alistair Macrow |
Advertising Manager | Stephen Hill |
Art Director | Ed Morris |
Copywriter | Ed Morris |
Copywriter | Andy Drugan |
Art Director | Andy Drugan |
Telecine | Henri Pulla |
Post Production | Leianna Campbell |
Editing Company | Cut and Run London |
Editor | Eve Ashwell |
Production Company Producer | Kelly Spacey |
Director | Pete Riski |
Lighting Director / Lighting | Jean-Noel Mustonen |
Media Planner | Kathryn Armstrong |
Media Planner | Chloe Grainger |
Account Planner | Josh Bullmore |
Account Planner | Sarah Sanford |
Executive Creative Director | Justin Tindall |
Creative Director | Adam Tucker |
Creative Director | Matt Lee |
Creative Director | Peter Heyes |