| Title | Drown |
| Agency | VMLY&R Brisbane |
| Campaign | Your car can't protect you from floodwater |
| Advertiser | Queensland Government |
| Brand | Queensland Government |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Government & Other Authorities |
| Story | Our weather has become increasingly unpredictable, turning the most familiar roads into unfamiliar terrain. In the lead up to Australia’s flood season it was paramount that the Queensland Government raised awareness around the dangers of driving in floodwater. Showing just how quickly you can lose control of your vehicle, even in shallow floodwater. We all believe that our cars features are designed to protect us, but in floodwater, these same features such as steering, engine and electrics, can turn on us, making it difficult to escape. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Benjamin Davis |
| Creative Director | Mikey Tucker |
| Associate Creative Director | Lisa O'Neil |
| Agency Producer | Katie-May Hollett |
| Production Company | 3P Studios |
| Executive Producer | Damion Tiernan |
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