Title | Fantasy |
Agency | Fold7 |
Campaign | This is The Story |
Advertiser | Audible, Inc. |
Brand | Audible |
Posted | November 2023 |
Business Sector | Media, Publishing & Production |
Tagline | Audible. For the story you need right now |
Story | Each execution leans into its genre with the use of lighting, 3D artwork and FX. The fantasy genre looks as though it’s been attacked by a ferocious dragon, appearing scratched, burnt and still smouldering with the help of LED lighting and smoke emanating from it. The poster reads: “This is the story of that motorway drive which turned into a real dragon awoken from its century-long slumber beneath the cursed mountain.” |
Media Type | Outdoor/Out of Home |
Executive Creative Director | Dave Billing |
Creative Director | Rob Griffiths |
Creative Director | James Hudson |
Art Director | Chris Bennett |
Copywriter | David O'Brien |
Business Director | James May |
Account Director | Toby Moore |
Account Manager | Issy Webster |
Agency Producer | Laine Barber |
Illustrator | Ben Fearnley |
Production Company | Kinetic |