Title | Gordon MDX_TL |
Agency | RPA |
Campaign | Season of Reason 2011 |
Advertiser | Acura |
Brand | Acura |
Date of First Broadcast/Publication | 2011 / 11 |
Product | MDX & TL |
Business Sector | Cars |
Tagline | At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event. |
Story | Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. |
Media Type | Television |
Telecine | MPC LA |
Music Company / Composer | Elias Arts |
Production Company | Furlined |
Colorization | Mark Gethin |
Special Effects / VFX | Matthew Lydecker |
Post Production | Airship Post |
Music Composer | Christopher Kemp |
Editor | Stewart Reeves |
Editing Company | Arcade Edit |
Director of Photography (DOP) | Curtis Clark |
Director of Photography (DOP) | Bryan Newman |
Director | Perlorian Brothers |
Line Producer | Josh Porter |
Executive Producer | David Thorne |
Agency Producer | Carolyn Casey |
Executive Agency Producer | Jack Epsteen |
Art Director | Puja Shah |
Associate Creative Director | John Guynn |
Associate Creative Director | Eric Goldstein |
Creative Group Head | Phillip Squier |
Executive Creative Director | John O'Hagan |