Title | Actors |
Agency | Grey Group Argentina |
Campaign | Paramount Movie Channel Launching |
Advertiser | Viacom International |
Brand | Paramount Channel |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | TV/Radio Programs & Stations |
Philosophy | Grey Argentina client Viacom was launching its TV Movie Channel, Paramount. Diego Medvedocky, VP Regional Creative Director Grey Latin America, explains the idea behind the campaign “ We are all surrounded by actors. That person who pretended not seeing see you, and keeps walking to avoid saying hello. The taxi driver who knows he still owes you part of the change, but smiles instead of giving it back to you. The boss, whom every time you ask for a raise replies “this is not really a good time”. In this world, there is a TV channel where you can find lots of those kind of people who actually became millionaires by doing the same thing. |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Diego Medvedocky |
Creative Director | Hernan Kritzer |
Creative Director | Lisandro Cardozo |
Creative Director | Alejandro Devoto |
Creative Director | Martin Stuart |
Copywriter | Juan Manuel Quintero |
Account Director | Giselle Ezeiza |
Art Director | Javier Garcia |
Agency Producer | Patricio Browne |
Production Company | Argentina Cine |
Director | Augusto Gimenez Zapiola |
Director | Nano Tidone |
Executive Producer | Marcos Landajo |
Producer | Germán Escande |
Post Production | Aldo Ferrari |
Post Production | Pickle House |
Sound Company | Elefante Resonante |