Title | Never Alone |
Agency | AMV BBDO |
Campaign | Rugby World Cup Campaign |
Advertiser | Diageo |
Brand | Guinness |
Date of First Broadcast/Publication | 2015 / 9 |
Business Sector | Beers, Ciders, Lagers |
Story | In this moody film, set to a melancholy piano, rugby player Gareth Thomas recalls that coming out as gay to his team-mates was the toughest thing he’s ever done. Far tougher than the rain, mud and bruising impacts we see on the pitch. “But when I needed them the most, they were there for me,” he says. Like Guinness, they’re “made of more”. |
Media Type | Television |
Length | |
Audio Post Production | 750mph |
Production Company | Stink Films |
Advertising Manager | Stephen O'Kelly |
Account Planner | Steve Hopkins |
Creative Director | Dave Buchanan |
Copywriter | Mike Crowe |
Art Director | Rob Messeter |
Agency Producer | Nick Godden |
Agency Producer | Jess Tranfield |
Account Executive | Ben Griffiths |
Account Executive | Laura Balfour |
Account Executive | Chris Ferguson |
Account Executive | Marina Lanaghan |
Media Agency | Carat |
Account Planner | Jackie Lyons |
Actor / Celebrity | Gareth Thomas |
Director | John Hillcoat |