Title | Muhammad Ali |
Agency | Ogilvy South Africa |
Campaign | Eyes |
Advertiser | Bookdealers |
Brand | Bookdealers |
Date of First Broadcast/Publication | 2011 / 5 |
Business Sector | Others |
Tagline | Biographies |
Philosophy | In order to drive customers to books that they may not have considered before, Bookdealers created in-store posters to promote specific sections – like this one for Biographies. It shows that reading a biography is like being inside someone else’s head, looking at the world through their eyes. |
Media Type | Poster |
Art Buyer | Mare Hofmeyr |
Retoucher | Ryan Greig |
Stock photography | Corbis Images/Great Stock |
Photographer | David Prior |
Art Director | Marion Bryan |
Copywriter | Gary du Toit |
Creative Director | Mike Martin |
Creative Director | bridget johnson |
Executive Creative Director | Fran Luckin |
Stock photography | Yousuf Karsh, Camera Press London |