Title | GALAXY® & Audrey Hepburn |
Agency | AMV BBDO |
Campaign | Galaxy |
Advertiser | Mars, Inc. |
Brand | GALAXY® |
Date of First Broadcast/Publication | 2013 / 2 |
Business Sector | Chocolate |
Tagline | Why have cotton when you can have silk? |
Story | The advert sees the beautiful young Audrey sitting on a crowded bus, wondering when she'll be able to indulge in her GALAXY® chocolate bar. A car pulls up alongside the bus and she catches the handsome driver’s eye – she seizes the opportunity to leave the bus to recline in the luxurious back seat of the open top car where she enjoys her GALAXY®. As they drive into the distance, the endframe reminds viewers that with its silky, smooth taste, GALAXY® is a pleasure worth taking. |
Media Type | Television & Cinema |
Length | |
Production Company | Rattling Stick |
Post Production | Framestore |
Advertising Manager | Michael Magee |
Director | Daniel Kleinman |