Title | Voice of the Sea |
Agency | Innocean Australia |
Campaign | Voice of the Sea |
Advertiser | Australian Marine Conservation Society |
Brand | Australian Marine Conservation Society |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Environmental & Animal Issues |
Story | An animated lyric film is aimed at school children to make learning about ocean conservation fun. The film unpacks the concept of marine biology through charming yet powerful imagery as it follows a turtle through the ocean. Every frame becomes an opportunity to learn. |
Philosophy | AMCS has partnered with the king of environmental ballads, John Williamson, to write and compose an unrequited love song to the ocean, touching on all the big issues from overfishing to global warming, and coral bleaching, through an evocative melody that turns apathy into action. |
Media Type | Digital |
Length | |
Market | Australia |
Production Company | Photoplay Films |
Director | Jono “Dropbear” Chong (PLAYTIME) |
Executive Creative Director | Wesley Hawes |
Client Partner | Carolyn Chon |
Chief Strategy Officer | Gual Barwell |
Chief Executive Officer (CEO) | Jasmin Bedir |
Creative Director | Effie Kacopieros |
Copywriter | Charlotte Berry |
Copywriter | Laura Parker |
Design Lead | Michael Macgregor |
Head of Integrated Production | Esme Fisher |
Editor | Dave Anlezark |
Producer | Brittany Mirabitur |
Strategist | Eliza Millett |
Art Director | Sarah Gardan |
Account Manager | Alex Hopkins |
Content Director | Martin Hong |
Insights Director | Adrian James |