A small fly is flying across the inside of a car (Honda jazz). Suddenly he starts panting and breathing heavily. He continues flying and then stops and pants again. With his last breath he tries to reach the windshield, but he faints and falls by the steering wheel.
Philosophy
Show the car's truly impressive interior space and position it as a very good solution for young couples and small families.
Problem
A small and advanced car with an expensive price tag; Minimum recognition and low sales.
Result
During the first 10 days of the campaign, more than 60 cars have been sold (1/5 of the average annual sales).