1. A guy passes by a parking car (Honda jazz). He stops, pokes his head through the window, looks around admirably and says - "wow!" suddenly he hears his own voice echoing from inside the car. subtitle - "Honda jazz. Surprisingly big".
Philosophy
Show the car's truly impressive interior space and position it as a very good solution for young couples and small families.
Problem
A small and advanced car with an expensive price tag; Minimum recognition and low sales.
Result
During the first 10 days of the campaign, more than 60 cars have been sold (1/5 of the average annual sales).