Title | Invisible Connections |
Agency | Wunderman Thompson |
Campaign | Invisible Connections |
Advertiser | Genera |
Brand | DNA Test |
Date of First Broadcast/Publication | 2021 / 5 |
Business Sector | Industrial Equipment & Machinery |
Story | Genera, a pioneer and largest company focused on personal genomics in Brazil, which offers a platform for testing ancestry and personalized health, decided to value the bond of love between a mother and adopted daughter, showing the connections they have in common through the your DNA. The campaign Invisible Connections created by Wunderman Thompson Brazil, follows the entire journey of Sônia (mother) and Ana Lúcia (daughter) in collecting the DNA test until the moment they receive the result of their genetic tests and check their common connections. They discover, for example, that both have a tendency to bitter taste, lack of vitamin C, a tendency to Type 2 Diabetes. Both act well under strong pressure and for both caffeine does not increase anxiety or cause you to lose sleep. The idea of Genera's action is to value the invisible connections that exist between mothers and adopted children, valuing that despite the physical differences, there are many connections in common in this love. "Nobody wants or needs to legitimize anything because the relationship is more than real and true; rather, it shows the things in common that they always had", explains Adriano Sato, copywriter of WT Brasil. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Keka Morelle |
Creative Director | Murilo Melo |
Creative Director | Gabriel Sotero |
Copywriter | Adriano Sato |
Copywriter | Kiko Borger |
Art Director | Raul Lima |
Art Director | Lucas Buled |
Account Director | Fernanda Ricci |
Account Manager | Sergio Porro |
Account Manager | Denise Frasseto |
Chief Strategy Officer | Stella Pirani |
Media Director | Luiza Camara Valente |
Media Director | Vitoria Soares |
Media Director | Caroline Gonçalves |
Media Director | Arthur Alvarenga |
Strategist | Marcus Pesavento |
Strategist | Luiz Miranda |
PR | Andrea Assef |
PR | Hellen Araujo |
RTV | Maisa Delgado |
RTV | Caroline Pivato |
Production Company | MyMama Entertainment |
Director | Urso Morto |
Executive Producer | André Pinho |
Executive Producer | Mayra Auad |
Account Director | Pati Caldas |
Coordination Director | João da Terra |
Coordination Assistant | Juliana Sena |
Director of Photography (DOP) | Urso Morto |
Head of Production | Latino Melo |
Line Producer | Michel Luz |
Cast | Flavia Cocozza |
Research | Ghost A/S |
Research | Julia Pellizzer |
Editor | Marcelo Vogelaar |
Completion | Daniel Amaro |
Completion | Murillo Moura |
Post Production | Fernando Branco |
Colorist | Lucas Campos Melo |
Sound Production | Carbono Sound Lab |
Music Producer | Zé Godoy |
Sound Design Company | Caio Zan |
Coordination | Ligia Barros |
Account Service | Gabi Takan |
Advertising Manager | Ricardo di Lazzaro |
Advertising Manager | Talita de Melo Costa |