Title | X-Class - First Of A New Kind - Teaser (125s) |
Brief | Storms swirling, waves crashing, mountains of ice falling into the sea. What looks to be a trailer for a blockbuster movie is actually a teaser for the unveiling of a new kind of vehicle. Challenge the elements. Master all kinds of terrains with unparalleled elegance. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck. |
Agency | Lukas Lindemann Rosinski |
Campaign | First of a new kind |
Advertiser | Daimler AG |
Brand | Mercedes-Benz X-Class |
Posted | November 2017 |
Business Sector | Automotive |
Story | Challenge the elements. Master all kinds of terrains with unparalleled elegance. It’s the dawn of an new era. The first of a new kind. Introducing the Mercedes-Benz X-Class - the world’s first premium class pick-up truck - coming in 2018. |
Media Type | Web Film |
Production Company | Sehsucht GmbH |
Director | Ole Peters |
Chief Creative Officer | Arno Lindemann |
Creative Director | Tobias Feige |
Copywriter | Tobias Feige |
Head of Design | Dennis Mensching |
Management Supervisor | Thorben Weide |
Project Manager | Schouwit Berhe |
Production Company | important looking pirates |