Title | Wool |
Agency | BSUR Amsterdam |
Campaign | Mini Countryman: Getaway - BMW |
Advertiser | BMW |
Brand | MINI Countryman |
Date of First Broadcast/Publication | 2010 / 9 |
Product | 4-door |
Business Sector | Cars |
Tagline | Mini Countryman. Four wheel drive |
Story | 4 people in need of a change of style stop their MINI Countryman outside a small farm just on the outskirts of the city. They disappear off-screen as we hear the sounds of a sheep being shorn. They instantly re-appear in head-to-toe wool clothing, jump in and getaway in their MINI Countryman |
Problem | Show the versatility and flexability of the MINI Countryman due to its appearance and functionality. Stay true to MINI Soul. Convey the values MINI stands for: design, agility, customization and a special way of life. |
Media Type | Television |
Production Company | Hungry Man |
Editing Company | Whitehouse Post |
Creative Director | Jason Schragger |
Creative Director | Paulo Martins |
Creative Team | Rolando Cordova |
Creative Team | Gian Carlo Lanfranco |
Account Executive | Thijs van Dam |
Agency Producer | Corey Bartha |
Account Supervisor | Mia Drexl-Schegg |
Advertising Manager | Robert Gocke |
Advertising Manager | Piera Kaempf |
Planning Supervisor | Stein Janssen |
Creative Team | Remy Kurpershoek |
Creative Team | Robin Kranenborg |
Creative Team | Roger Matena |
Creative Team | Gordana Lucic |
Creative Team | Ro Mulder |
Director | Robert Jitzmark |
Producer | Martin Box |
Post Production | The Mill London |
Director | Jez Clarke |
Executive Producer | Jez Clarke |
Live Action | Hothouse IWG |
Music | Mike Austen |
Music | Dan Corbin |