Title | Flow |
Agency | BSUR Amsterdam |
Campaign | Mini Countryman: Getaway - BMW |
Advertiser | BMW |
Brand | MINI Countryman |
Date of First Broadcast/Publication | 2010 / 9 |
Business Sector | Cars |
Tagline | Mini Countryman Getaway |
Story | Getting from A to B in the new MINI Countryman is where the true adventure lies. In this film, we demonstrate the versatility of the Countryman by showing every way you can get to B, all at once. The MINI splits from 1 to 2 to 5 to 100 and eventually it reaches its destination on the back of a ferry with a lot of small stories along the way. |
Problem | Show the versatility and flexability of the MINI Countryman due to its appearance and functionality. Stay true to MINI Soul. Convey the values MINI stands for: design, agility, customization and a special way of life. |
Media Type | Television |
Creative Director | Jason Schragger |
Creative Director | Paulo Martins |
Advertising Manager | Robert Gocke |
Advertising Manager | Piera Kaempf |
Creative Team | Rolando Cordova |
Creative Team | Gian Carlo Lanfranco |
Creative Team | Rob Phillips |
Creative Team | Ben Tucker |
Agency Producer | Corey Bartha |
Planning Supervisor | Stein Janssen |
Account Supervisor | Mia Drexl-Schegg |
Account Executive | Thijs van Dam |
Production Company | Smuggler |
Director | Brian Beletic |
Special Effects / VFX | Sway |
Live Action | Sway |
Music | The Rumor Mill |
Audio Post Production | The Rumor Mill |