Title | Table |
Agency | One Twenty Three West |
Campaign | Logging more than trees |
Advertiser | Living Forest Institute |
Brand | The Only Animal |
Date of First Broadcast/Publication | 2021 / 3 |
Business Sector | Environmental & Animal Issues |
Tagline | We're logging more than our old-growth trees. |
Story | Old growth forests offer ancient tree structures that are black bears’ preferred habitats for winter denning, birthing, and early rearing of cubs. So, when we log old-growth forests, we take the bears with them - and much of that lumber is being shipped overseas to make cheap furniture. This idea shows people what they’re really buying when they get products made from old-growth forests - and then show them how they can help stop it: sign the petition at Ancient Forest Alliance to help stop logging BC’s old growth forests, and help save the black bears that live in them. |
Media Type | |
Creative Director | Bryan Collins |
Creative Director | Rob Sweetman |
Copywriter | Addie Gillespie |
Art Director | John Larigakis |
Producer | Natasha Lakhani |
Photographer | Bill Hawley |
Retoucher | Kathleen Loski |