Title | Get Off My Insurance |
Agency | Arnold |
Campaign | Get Off My Insurance |
Advertiser | Progressive Insurance |
Brand | Progressive Insurance |
Date of First Broadcast/Publication | 2019 / 6 |
Product | Insurance |
Business Sector | Insurance |
Story | Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne. It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return? So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance. |
Media Type | Case Study |
Length | |
Audio Post Production | Sound Lounge |
Production Company | Station Film |
Post Production | EditBar |
Post Production | Brickyard VFX |
Chief Creative Officer | Icaro Doria |
Executive Creative Director | Sean McBride |
Creative Director | Nate Donabed |
Creative Director | Josh Kahn |
Art Director | Ashley Herrin |
Art Director | Helen Rieger |
Copywriter | Zoe Myers |
Agency Producer | Mike Lawson |
Strategist | Catherine Sheehan |
Managing Director | Vallerie Bettini |
Account Manager | Gail Felcher |
Account Manager | Aiden Keefer |
Director | Brendan Gibbons |
Director of Photography (DOP) | Tim Ives |
Production Company Producer | Geoff Clough |
Editor | Mike Reuter |
Sound Designer | Justin Kooy |