Graham Kerr
Chairman & Creative Director at MBA
London, United Kingdom
TitleEverything - 6
Agency
Campaign Everything - Office World
Advertiser Office World
Brand Office World
PostedNovember 2004
Business Sector Retail, Distribution & Restaurants
Tagline Everything your PC ever dreamed of
Philosophy Focus on the PC
Problem Sell More Office Products
Result · The first year of MBA’s appointment was associated with one of the most successful years in the brand’s history with a like for like sales increase of 104% and double digit uplifts of key product areas.

· An integrated approach and adoption of the core idea into every channel has also seen significant lifts in web and tele-sales too.
Media Type Radio
Market United Kingdom
Creative Director

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