| Title | Certain things hang on forever |
| Agency |
McCann Worldgroup Italy
|
| Campaign |
Certain things hang on forever - Onlus Casa do Menor
|
| Advertiser |
Onlus Casa do Menor Italy
|
| Brand |
Casa do Menor Onlus
|
| Date of First Broadcast/Publication |
2010 / 1
|
| Business Sector | Anti-Domestic Violence, Sexual Abuse
|
| Tagline | Certain things hang on forever. Set the kids free from abuse and violence |
| Story | Goal: to receive donations for the Casa Do Menor charity which assists abused minors. Target: adults, the highest number possible Media: TV, Print, Internet Casa Do Menor is a charity which helps ill-treated and sexually abused children in Brazil. It provides hospital medical assistance and school education but above all gives them a home . The objectives of the campaign were to make the association widely known, to alert people to this problem and invite them to make a donation. TV An abused child is a child whose infancy and childhood have been killed violently. The creative idea for TV shows exactly this. A child who in every day life, at breakfast, at school, in the park, takes his own dead body around with him. Whoever abuses a child kills its childhood PRINT For print we have visualized a child completely covered by hands. The hands represent the abuse and the abuser. The title says Undress me. For Internet we have adapted the print campaign on the Home Page of www.casadomenor.it By passing the mouse over the young girl, it is possible to strip her of all the hands and make a donation on line. Tv: 15.000 Euros Print: 5.000 Euros The campaign is obviously aimed at creating awareness of the widest target possible. |
| Media Type |
Print
|
| Executive Creative Director |
Marco Cremona
|
| Executive Creative Director |
Gaetano Pizzo
|
| Copywriter |
Valerio Delle Foglie
|
| Art Director |
Federico Fanti
|
| Photographer |
Akim Lipphot
|
| Post Production |
The Scope
|
