Vienna Tourist Board - "Unhashtag Vienna"

Wien Nord (now Serviceplan)

Wien Nord (now Serviceplan) Wien, Austria

2760

Title	Unhashtag Vienna
Agency	Wien Nord (now Serviceplan)
Campaign	Unhashtag Vienna
Advertiser	Vienna Tourist Board
Brand	Vienna Tourist Board
Date of First Broadcast/Publication	2019
Business Sector	Destinations (Countries & Places)
Philosophy	We launched an initiative to encourage visitors to not only see the city and its highlights through the lens of a smartphone camera. We drew attention to our campaign with a kick-off at the Belvedere gallery where we placed a red hashtag over Gustav Klimt’s world-famous painting ‘The Kiss’. OOH flights in Germany, UK and the US, print and social ads, as well as a purpose-built landingpage invited the public to challenge their own use of social media when travelling.
Media Type	Case Study
Production Company	apart
Production	Elli Schindler
Creative Director	Edmund Hochleitner
Creative Director	Bernd Wilfinger
Creative Director	Christian Hellinger
Art Director	Christina Hosiner
Art Director	Judith Kroisleitner
Copywriter	Leopold Kreczy
Director	Christopher Tilley
Agency Producer	Katja Oswald-Steinbauer
Agency Producer	Stefan Graf
Photographer	Paul Riebenbauer
Programmer	Thomas Strobl
DTP	Stefan Loeffler
DTP	Cosmin Lupu
DTP	Wolfgang Brandstätter
DTP	René Vogelmann
Managing Director	Markus Mazuran