Title | Chase |
Agency | Y&R London |
Campaign | No easy ride - Home Office |
Advertiser | The Home Office |
Brand | Vehicle Crime Reduction |
Posted | August 2004 |
Business Sector | Government Information & Services |
Tagline | Crime. Let's Bring It Down |
Philosophy | A demonstration of the multiplier effect of different communications – one idea expressed differently in media channels chosen specifically to highlight ‘motivation’ and ‘reminder’ messages to reduce the risk of vehicle crime. |
Result | A major shift in attitudes resulted and was linked to changes in claimed behaviour. Analysis of the accompany-ing 23% decline in vehicle crime indicates the contribution of communications – saving cost and distress for the driver and releasing police time and resource. |
Media Type | Television & Cinema |
Length | |
Market | United Kingdom |
Planning Partner | John Hawkins |
Business Director | Stuart Sullivan-Martin |
Advertising Manager | Anne Nash |