Title | B & Q Staffer 1 |
Agency | J. Walter Thompson London |
Campaign | B & Q Staffer Campaign |
Advertiser | B&Q |
Brand | B & Q |
Posted | July 2004 |
Business Sector | Retail, Distribution & Restaurants |
Philosophy | The campaign featuring members of staff was designed to encourage consumers to take on more DIY projects by providing the confidence and re-assurance that You Can Do It. |
Problem | B&Q has been an incredible retailing success over the last decade. Along with the warehouse store format, advertising has played a critical role. |
Result | The case demonstrates that between 1999 and 2003 for every £1 spent on the B&Q Staffer campaign between 1999 and 2003, £21.58 of turnover and £2.06 of operating profit was generated. |
Media Type | Television & Cinema |
Length | |
Market | United Kingdom |
Account Planner | Frank Bethel |
Advertising Manager | David Roth |