| Title | Trees |
| Agency |
Wieden+Kennedy
|
| Campaign |
The Power of Dreams - Honda
|
| Advertiser |
Honda Motor Co., Ltd.
|
| Brand |
Honda
|
| Posted | December 2003 |
| Product |
CR-V
|
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle)
|
| Tagline | The Power of Dreams |
| Philosophy | They did, by crafting a consistent voice to communicate the brands many flavours and shades. What about more for less? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. |
| Problem | Less is more. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. |
| Result | Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly dont. |
| Media Type |
Print
|
| Market | United Kingdom |
| Advertising Manager |
Matthew Coomb
|
| Senior Planner |
Stuart Smith
|
