Title | berlin |
Agency | BBDO Berlin |
Campaign | The Smart fortwo |
Advertiser | Daimler AG |
Brand | Smart |
Date of First Broadcast/Publication | 2015 |
Business Sector | Compact & Small Cars |
Philosophy | A visually striking campaign to point out, that driving the new smart actually feels as if the whole city was designed for easy parking – like a massive multi story parking ramp-shaped city. |
Media Type | |
Production Company | Pflanz Produktionsservice (Berlin) |
Chief Creative Officer | Wolfgang Schneider |
Creative Managing Director | David Mously |
Creative Managing Director | Jan Harbeck |
Executive Creative Director | Ton Hollander |
Executive Creative Director | Jan Harbeck |
Creative Director | Daniel Haschtmann |
Creative Director | Tobias Feige |
Art Director | Felix Boeck |
Copywriter | Samuel Weiss |
Managing Director | Dirk Spakowski |
Client Service Director | Sebastian Schlosser |
Junior Account Manager | Caspar Pongs |
Art Buyer | Cathrin Barbe |
Illustrator | Chrisse Kuns |