Title | YouTube the Rainbow |
Agency | DDB South Africa |
Campaign | YouTube the Rainbow |
Advertiser | Ashleigh Tomlin |
Brand | Wrigley |
Date of First Broadcast/Publication | 2015 |
Business Sector | Chewing-Gum |
Story | Skittles is synonymous with great TV ads, just read all the comments on YouTube. These comments were often as crazy and unexpected as the actual ads, showcasing love for the ads as well as for the brand itself. We leveraged off this to create a radio campaign written by you, the fans:-) |
Philosophy | Skittles is synonymous with great TV ads, just read all the comments on YouTube. These comments were often as crazy and unexpected as the actual ads, showcasing love for the ads as well as for the brand itself. We leveraged off this to create a radio campaign written by you, the fans:-) |
Media Type | Radio |
Length | |
Soundtrack | Original |
Creative Director | Liam Wielopolski |
Creative Director | Eric Wittstock |
Creative Director | Bruce Murphy |
Art Director | Bianca Sgammini |
Copywriter | Susan van Rooyen |
Account Director | Kate Servas |
Agency Producer | Mun-Ying De Lacy |
Sound | Robroy Music |
Sound Engineer | Andrew Stansfield |
Music, Radio and Sound Design | Robert Schroder |
Music, Radio and Sound Design | Andrew Stansfield |