| Title | Monument of Shame |
| Agency | &Co. / NoA |
| Campaign | Monument of Shame |
| Advertiser | The Danish Cancer Society & Trygfonden |
| Brand | The Danish Cancer Society & Trygfonden |
| Posted | February 2022 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | Denmark has set a world record, but no one wants to take responsibility for it. Denmark has the world’s youngest first-time smokers. Therefore, in a new campaign, The Danish Cancer Society erects a monument of shame to commemorate it. It’s called The Smoking Child, and it is the first monument of shame on Danish ground in centuries. It will travel around Denmark, until Denmark is no longer in first place, and can pass it on to another country. |
| Media Type | Digital |
| Length | |
| Film Production | Kind Agency |
| Post Production | Welcome Post |
| Art Director | Martin Baltzer |
| Art Director | Jacob Benjovitz |
| Director | Anders Bundgaard |
| Producer | Søren Engberg |
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