Title | Bride |
Title (original language) | Mariée |
Agency | Havas Paris |
Campaign | #ConsignesAIRATP |
Advertiser | RATP |
Brand | RATP |
Posted | November 2016 |
Business Sector | Public Transport, Mass Transit |
Tagline | Don't run on the platform |
Tagline (original language) | Ne courez pas sur les quais |
Story | This outdoor campaign from the French métro played on the tropes of airline safety cards to warn travellers not to be dumb around the tracks. |
Media Type | |
Producer Agency | Virginie Meldener |
Art Director | Nathalie Winkelmann |
Executive Creative Director | Christophe Coffre |
Copywriter | Jérémie Pouchin |