Title | On Marketing |
Agency | DDB Worldwide |
Campaign | Bleach Means Clean |
Advertiser | The Clorox Company |
Brand | The Clorox Company |
Date of First Broadcast/Publication | 2015 / 5 |
Business Sector | Cleaning Products, Soaps, Detergents |
Tagline | Bleach Means Clean |
Story | Saturday Night Live alum, Nora Dunn, returns in Clorox’s “Bleach Means Clean” campaign created by DDB California. The Actress and Comedian stars as a no-nonsense Bleach ambassador in Clorox’s campaign, which sets out to help consumers overcome the widespread belief that bleach-based cleaners aren’t for everyday use. Dunn’s knack for deadpan humor acts like a diversion against all of the gimmicks in the cleaning aisle, positioning Clorox Bleach as the original badass cleaner. |
Media Type | Television & Cinema |
Length | |
Production Company | Arts and Sciences |
Group Creative Director | Jim Bosiljevac |
Copywriter | Tim Stier |
Copywriter | Todd Taber |
Executive Producer | Mark Tobin |
Group Account Director | Rebecca Hines |
Director Strategic Planning | Kate Walters |
Account Supervisor | Alan Wang |
Account Executive | Eleanor Fisher |
Editor | Dave Anderson |
Music | Four Big Watts |