Title | Bank Robber |
Agency | Flavour |
Campaign | Bank Robber |
Advertiser | Glaucoma Awareness |
Brand | Glaucoma Awareness |
Posted | March 2004 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Need Your Eyes Checked? |
Story | A would-be bank robber needs some assitance due to his poor eyesight. |
Philosophy | Create a simple, surprising TV spot that could be affordably produced, yet still cut through and get get people to think about having their own eyes examined. |
Problem | There are many, many causes clamoring for the public's attention. Glaucoma and other eye issues are not top of mind, compoared to issues such as cancer, heart disease or AIDS. |
Media Type | Television |
Length | |
Market | Canada |
Creative Director | Craig Cooper |
Art Director | Briony Wilson |
Copywriter | Craig Cooper |
Director | Ian Chan |
Director of Photography (DOP) | Kevin W. C. Wong |
Agency Producer | Alina Prussky |
Music | Ted Rosnick |
Production Company | 4lanes Productions |
Post Production | 4lanes Productions |
Sound Design Company | Rosnick Mackinnon WEbster |