| Title | Michelin - Times Square Digital OOH - Case Study Film |
| Agency | TBWA\Worldwide |
| Campaign | Times Square |
| Advertiser | Michelin |
| Brand | Michelin |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | Michelin Tires provide the utmost in safety under any conditions. But this Times Square LED board demonstrated Michelin's commitment to safety even further. It pulled in real-time weather data from locations across the nation, then activated images from those locations. Each local image showed a school bus, protected by the hand of the legendary "Michelin Man". |
| Media Type | Digital Billboard/Poster |
| Length | |
| Creative Director | Copywriter | Steve Skibba |
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