| Title | BMW 1 |
| Agency | DLV BBDO |
| Campaign | BMW 1 |
| Advertiser | BMW |
| Brand | BMW |
| Posted | April 2002 |
| Product | Life Services |
| Business Sector | Automotive |
| Tagline | Without Life Services, Your BMW Would Be Ashamed Of Being a BMW |
| Media Type | Billboard |
| Creative Director | GIANPIETRO VIGORELLI |
| Creative Director | Pino Rozzi |
| Copywriter | Pino Rozzi |
| Copywriter | Maci Verdesca |
| Art Director | Serena di Bruno |
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