Title | Jonah Lomu |
Agency | 180 Amsterdam |
Campaign | Rugby World Cup 2003 "Tackle Bags" - adidas |
Advertiser | adidas |
Brand | adidas |
Posted | December 2003 |
Business Sector | Sports Teams, Sports Events |
Tagline | He's the speed, you're the bump |
Philosophy | 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags. |
Media Type | Poster |
Market | Australia |
Copywriter | Peter McHugh |
Copywriter | Giles Montgomery |
Copywriter | Brad Roseberry |
Actor / Celebrity | Jonah Lomu |
Creative Director | Peter McHugh |
Art Director | Stuart Brown |
Executive Creative Director | Peter McHugh |
Creative Director | Andy Fackrell |
Account Manager | Nathan Plowman |
Account Manager | Alistair Campbell |
Typographer | Stuart Brown |
Typographer | Dan Howell |
Print Producer | Marlon Lee |
Account Manager | Kieran Riley |