| Title | PowerPoint Landscape Autumn |
| Brief | Brief:The seminar hotel "Hof de Planis" is located at 1280 meters in the Swiss mountains. It offers a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars and workshops. The campaign was intended to draw the attention of entrepreneurs and managers.Solution:The most popular program for business presentations is Microsoft’s PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. A separate theme was created for each season: spring/summer, autumn and winter.Result:The campaign quickly attracted the attention of the target group because it used a tool from its everyday life in a new way. First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.)Please watch the casemovie: https://vimeo.com/328156509 |
| Agency |
Ruf Lanz Werbeagentur
|
| Campaign |
The PowerPoint Landscapes
|
| Advertiser |
Seminar Hotel Hof de Planis
|
| Brand |
Seminar Hotel Hof de Planis
|
| Posted | November 2019 |
| Business Sector | Hotels, Resorts
|
| Story | The most popular program for business presentations is Microsoft’s PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. A separate theme was created for each season: spring/summer, autumn and winter. |
| Problem | The seminar hotel "Hof de Planis" is located at 1280 meters in the Swiss mountains. It offers a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars and workshops. The campaign was intended to draw the attention of entrepreneurs and managers. |
| Media Type |
Print
|
| Creative Director |
Markus Ruf
|
| Creative Director |
Danielle Lanz
|
| Copywriter |
Markus Ruf
|
| Art Director |
Isabelle Hauser
|
| Illustration |
Catherine Martin
|
| Illustration |
Isabelle Hauser
|
| Account Executive |
Ursula Jaag
|
